JustLocal™

Think global, act local 

When you start using JustLocal™ you don't make a purchase, you make an investment. JustLocal™ is an investment in your business and an investment in your local area.

• You invest in a 12 month lease for a lot simply by clicking on an available lot on the postcode page. (Available lots are all white surrounded by a grey border.)

• When you click on an available lot you are presented with a form to complete. Submitting the form takes you to PayPal to complete your investment using your credit card (or your PayPal account if you have one).

• The final step is you then forward by email the image which will be displayed on your lot.

• We will confirm the acceptance or denial of your participation as quickly as possible. Our aim is to get your advertising up as a priority.

• Each lot is acquired separately. Lots being acquired must be used and not left vacant.

• The lease for a lot is for 12 months from the date of investment.

• Should two people attempt to invest in the same lot at roughly the same time, the date and time according to the PayPal service will be used to determine who the first investor was as long as the image has been provided.

1. Background

2. Purchasing lots in other areas

3. Lot lease pricing

4. Updating the lot information

5. Limiting businesses of one type in an area

6. Additional services

7. Support

8. Payments for additional services

Background

JustLocal™ is designed with a single main page and one page for each postcode area.

The main JustLocal™ page is a premium advertising area. Many people will visit this page first of JustLocal to search for a postcode area.

On each postcode page the page is divided into lots.

Each lot is available for lease for 12 months. There will only ever be 200 lots on a page with 180 available, so like real estate, supply will always be limited.

On any page advertisers can lease up to 4 lots. The lots can be located together, or they can be separate. Each lot is always treated separately. By using adjacent lots you can give the illusion of displaying a larger image. You may however simply want four lots spread around the page. You may wish to advertise four different aspects of your business using four different images. There are many different combinations if you select 2, 3, or 4 lots on the one page.

NOTE: Once 100 lots have been leased on a postcode page, only one lot per business will be available. That means businesses should move quickly should they want to lease more than one lot on a postcode page. We are doing this to ensure there is always a good range of businesses on a postcode page.

Each lot requires and image which is 100 pixels in width and 50 pixels in height, take up less than 1024 bytes and use the PNG format.

To create the illusion of having a larger area, an advertiser could lease four lots next to each other to form a larger rectangle of 200x100 pixels. The image is created this size and then cut into four pieces of 100x50 pixels each.

The file name for the image file is the unique lot number as the first part of the file name and "png" as the extension for the file name. The unique lot number is the four digit post code number followed by a three digit number for the lot on the page. The main page uses the four digit number of "0000". So for example lot 15 on the main page will have the unique lot number of "0000015" and the image file will have the file name of "0000015.png". Use lower case letters for all file names.

Purchasing lots in other areas

Every business can invest in the area in which their business is physically based. If there are lots not taken up by local businesses, then advertisers from other areas who can service the area can lease lots.

The following is clarification on what we mean by servicing the area. You can service the area if your service or product is made available to the consumer in the area and the consumer does not have to travel. If your business has a physical location in the local postcode area, or in an adjoining postcode area, which requires the consumer to travel a short distance, then we also consider you can service the postcode area.

Lot lease pricing

Standard lot lease

JustLocal has been set up to provide a very affordable way to promote your business in a single postcode area.

PRICE:

Investment for a 12 month lease for a lot on a JustLocal™ postcode page.

Price is $165 including GST.

Investment for a 12 month lease for a lot on the main JustLocal™ page.

Price is $2,750 including GST.

Updating the information for a lot

The cost to update the information for a lot is $33 including GST

Limiting businesses of one type in an area

Our aim is to provide consumers with choice.

JustLocal restricts the number of similar businesses advertising in the one postcode area to two. (Network marketing businesses are limited to one representive per postcode page.)

For some situations it is easy to identify similar businesses. However when it comes to restaurants, a Mexican restaurant would not be considered to be the same as an Italian restaurant. Two fish and chip shops, two Chinese restaurants, two hotels, two cafes, two plumbers or two electricians, are examples of where the two similar businesses rule applies.

Additional services

Single basic web page

Production of a single basic web page for those who don't have the skills or time to do it. All material such as images and wording needs to be provided.

Price $198 including GST.

Graphic for JustLocal

Production of the graphic for the JustLocal website with image provided.

Price $33 including GST.

Hosting single web page

We currently do not provide hosting as part of our packages. We are happy to refer you to a hosting company.

We encourage all businesses to create, maintain and host their own material.

If a service is not listed that you require, send us an email. We are here to help.

Support

The JustLocal website already provides a considerable amount of free material and over time we will add to that material.

Questions relating to the JustLocal service will be answered at no cost. Please send us an email with your question.

Questions not relating to the JustLocal service can be handled in a number of ways.

We share our knowledge using the MyAnswers knowledge base.

Because almost anyone has the ability and potential to run a micro or small business, we make solutions available to everyone at an incredible price via MyAnswers.

As we answer questions from JustLocal advertisers, we document the solutions in the MyAnswers knowledge base. MyAnswers should be the first place to look for assistance after you have checked the pages on this site.

If you need assistance with something we have not covered and which is not specifically related to the JustLocal service, normal consulting fees will apply. In many cases another JustLocal advertiser may be able to assist you and in that case we will endeavour to find an appropriate JustLocal advertiser to assist.

In all cases should you require support, you should contact us via email. We will assist in obtaining the most cost effective support option to solve your problem.