JustLocal™

Think global, act local 

When you start using JustLocal™ you don't make a purchase, you make an investment. JustLocal™ is the only advertising service which provides your business with two ways to make money, and that is even before customers see your advertisement.

JustLocal™ is an investment in your business and an investment in your local area.

• You invest in a 12 month lease for a lot simply by clicking on an available lot on the page. (Available lots are all white surrounded by a grey border.)

• When you click on an available lot you are presented with a form to complete. Submitting the form takes you to PayPal to complete your investment using your credit card (or your PayPal account if you have one).

• The final step is you then forward by email the images which will be displayed on your lots.

• We will confirm the acceptance or denial of your participation as quickly as possible. Our aim is to get your advertising up as a priority.

• Each lot is acquired separately. Lots being acquired must be used and not left vacant.

• The lease for a lot is for 12 months from the date of investment.

• Should two people attempt to invest in the same lot at roughly the same time, the date and time according to the PayPal service will be used to determine who the first investor was.

1. Background

2. Purchasing lots in other areas

3. Lot lease pricing

4. Updating the lot information

5. Limiting businesses of one type in an area

6. Additional services

7. Support

8. Payments for additional services

Background

JustLocal™ is designed to have a single premium advertising area (the main page) and many standard advertising areas (the post code pages).

The main JustLocal™ page is the premium advertising area. Many people will visit this page first to search for a post code area and the higher traffic warrants it being a premium advertising area.The lots on the main page of JustLocal are not available for lease. The lots are now used to give extra promotion to those businesses who are assisting to assist others.

In addition to the main page there will be one page for each post code area. The advertising on these pages is at one of two standard rates. One for straight advertising, and one for those who want to get involved more.

On each page where advertising can be placed the page is divided into lots.

On each of these pages there are 200 lots which are available to lease for 12 months. There will only ever be 200 lots on a page, so like real estate, supply will always be limited.

On any page advertisers can lease up to 4 lots. The lots can be located together or they can be separate. Each lot is always treated separately. By using adjacent lots you can give the illusion of displaying a larger image. You may however simply want four lots spread around the page. You may wish to advertise four different aspects of your business using four different images.  There are many different combinations if you select 2, 3 or 4 lots on the one page.

NOTE: Once 100 lots have been leased on a post code page only one lot per business will be available. That means businesses should move quickly should they want to lease more than one lot on a post code page. We are doing this to ensure consumers always have a large range of businesses to choose from.

Each lot requires and image which is 100 pixels in width and 50 pixels in height. The image provided by the advertiser needs to be this size and also under 1024 bytes in total size. The smaller the file size the better. All images should be created using 256 colours or less, and stored in the PNG format. Black and white images are also acceptable.

To create the illusion of having a larger area, an advertiser could for example lease four lots next to each other to form a larger rectangle of 200x100 pixels. The image is created this size and then cut into four pieces of 100x50 pixels each.

The file name for the image file is the unique lot number as the first part of the file name and "png" as the extension for the file name. The unique lot number is the four digit post code number followed by a three digit number for the lot on the page. The main page using the four digit number of "0000". So for example lot 15 on the main page will have the unique lot number of "0000015" and the image file will have the file name of "0000015.png". We use lower case letters for all file names.

Purchasing lots in other areas

Every business can invest in the area in which their business is physically based. If there are lots not taken up by local businesses when a new post code area is released, then advertisers from other areas who can service the area will be able to lease the remaining lots.

The following is clarification on what we mean by servicing the area. You can service the area if your service or product is made available to the consumer in the area and the consumer does not have to travel. If your business has a physical location in the local post code area or in an adjoining post code area which requires the consumer to travel a short distance, then we also consider that you can service the post code area.

Areas are released based on demand.

Lot lease pricing

Standard lot lease

JustLocal has been set up to provide a very affordable way to promote your business in a single post code area.

PRICES:

The investment for a 12 month lease for a standard lot on a JustLocal™ page covering a single post code area is $110 including GST for those wishing to chip and and become a JustLocal friend.

For those who just wish to advertise and take advantage of JustLocal's energy, a 12 month lease for a standard lot is $330 including GST.

Premium lot lease

The premium page is the main page of JustLocal. The premium page is a higher traffic page.

We have found that every page linked to from the main page of JustLocal obtains a Google PageRank of 3 even with no additional advertising.

This is something others charge thousands of dollars for.

Lots are no longer available for lease on the main page of JustLocal. They are made available to JustLocal friends who assist us in building the JustLocal service.

We are looking for businesses that wish to help us to achieve our vision and to assist others, whilst at the same time benefiting their business.

The main page of JustLocal will be also used to provide increased exposure to advertisers who assist us and others, in ways we consider to be beyond what is expected.

Being given lot on the main page of JustLocal is not permanent. The spots are limited and will be issued only for a period of time and reused as required.

Updating the information for a lot

The cost to update the information for a lot is $33 including GST

Limiting businesses of one type in an area

Our aim is to provide consumers with choice.

JustLocal restricts the number of similar businesses advertising in the one post code area to two. (Network marketing businesses are limited to one representive on a single post code page.)

For some situations it is easy to identify similar businesses. However when it comes to restaurants, a Mexican restaurant would not be considered to be the same as an Italian restaurant. Two fish and chip shops, two Chinese restaurants, two hotels, two cafes, two plumbers or two electricians, are examples of where the two similar businesses rule applies.

Additional services

Single basic web page

Production of a single basic web page for those who don't have the skills or time to do it. All material such as images and wording needs to be provided.

Price $165 including GST.

Graphic for JustLocal

Production of the graphic for the JustLocal website.

Price $55 including GST.

Hosting single web page

Hosting a single web page on the JustLocal site.

We encourage all businesses to create, maintain and host their own material. You can host your own material on free space if you want. It is easy to get website/hosting for  $3.97 a month (from HostingBay found on www.JustLocal.com.au) and a domain name can be as little as $9.17US a year.

If a service is not listed that you require, send us an email. We are here to help.

Support

The JustLocal website already provides a considerable amount of free material and over time we will add to that material.

Questions relating to the JustLocal service will be answered at no cost. Please send us an email with your question.

Questions not relating to the JustLocal service can be handled in a number of ways.

We share our knowledge using the MyAnswers knowledge base.

Because almost anyone has the ability and potential to run a micro or small business, we make solutions available to everyone at an incredible price.

MyAnswers is an invaluable resource for all micro and small businesses and contains easily over $100,000 of value in accumulated knowledge.

As we answer questions from JustLocal advertisers, we document the solutions in the MyAnswers knowledge base. MyAnswers should be the first place to look for assistance after you have checked the pages on this site.

If you need assistance with something we have not covered and which is not specifically related to the JustLocal service, normal consulting fees will apply. In many cases another JustLocal advertiser may be able to assist you and in that case we will endeavour to find an appropriate JustLocal advertiser to assist.

In all cases should you require support, you should contact us via email. We will assist in obtaining the most cost effective support option to solve your problem.