SERP Value Calculator

Have you ever thought what is the potential value of customers to you should your site appear in the Google search results? The SERP Value Calculator (Search Engine Results Page) provides an estimate you can use as a guide. Now if you decide to pay a company to provide a better position in Google you can estimate the potential value against the cost of the service.

Page Position
Select the number from 1 to 20. By default Google provides 10 results per page. The second page starts at position 11 and goes through to 20.

Monthly Searches
The Monthly Searches value is for the number of searches for the phrase you are interested in. You can obtain the monthly search statistics from Google Adwords service.

Conversion Rate
The conversion rate is the percentage of people who reach your site and a some point become a customer. You can estimate this value or determine through your site statistics the number of people reaching your site from Google and then determine the percentage of those people who then become a customer.

Customer Value
As a business owner you will know the value of a typical customer over the lifetime that customer to your business. For some this will be a once off purchase, for others it could be many thousands, or tens of thousands of dollars. The value required here is the value per month. For one offer purchases this is the purchase value. For a client that may have fees of perhaps $1,000 per year, the amount will be $1,000 / 12 which is $83. Determine the average value a client is worth to you and then calculate what this value will be per month.

SERP Value Month/Year
The result from this calculater is an estimate of the value of new customers to you business for a month and for a year. The yearly value is the monthly value multiplied by 12 and is provided for convenience.

Customers per month
This number is the number of customers per month. When this number is less than one it means it will take more than a month to get a customer.

Months to aquaire
The Months to aquire is the number of months to aquire a customer. month.

Clicks per month
This is the expected number of clicks per month. This figure has been added to make it easier to compare with Google's adwords. By comparing the cost to acquire business using SEO and organic position to paying for Google adwords you can determine which approach costs less.

Disclaimer

This calculator comes with no warranty expressed or implied. The calculator is only for informational purposes and is not guaranteed to be error free.

Credit

This calculator is based on the information from the information shared in this post on Search Engine Watch.